In this episode of Podjunction hosts Matt Edmundson and Sadaf Beynon, inspired by an interview with Peter Murphy Lewis, discuss the benefits of a multi-platform approach and how LinkedIn, Youtube and SEO Strategies can help you grow your business and expand your podcasts reach. Peter also shares valuable insights pertaining to LinkedIn's Creator Status and second level connections for growth and status.

Key Takeaways:

• Multi-Platform Approach for Growth: Peter Murphy Lewis emphasises the importance of using a multi-platform approach to maximise podcast reach and impact. By integrating podcasts with television, social media platforms like LinkedIn and YouTube, and employing strategies like SEO and backlinks, content creators can significantly increase engagement and credibility.
• LinkedIn's Creator Status and Second-Level Connections: Peter highlights the benefits of utilising LinkedIn's creator status to boost visibility and engagement. By creating native content on LinkedIn and leveraging second-level connections, podcasters can extend their network and influence.
• Authenticity and Non-Salesy Conversations: Authenticity in podcast conversations is crucial for building genuine connections with the audience. Peter advises against overly sales-focused dialogues, suggesting that providing value through authentic interactions is more effective in engaging listeners and fostering trust.

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