CAS Minute

39 CAS Sales: Stop Doing This Immediately


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On today’s episode of CAS Minute, we discuss why you may want to reconsider publishing your pricing on your website. We’ll explore how selling on price attracts the wrong clients, damages profitability, and diminishes the value of your services. Instead, we’ll show you how to reframe the conversation around the long-term benefits and ROI your firm provides, helping you build stronger, more profitable client relationships.

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CAS MinuteBy Roman Villard, CPA