Lianna Patch knows the power of making someone laugh.

In fact, she’s built her own business around it. Punchline Copy is one of many projects for this speaker, stand-up and professional conversion copywriter.

After Mikey saw her present in Mexico City, we did a classic cold email to get her aboard the pod—and boy, was it worth it.

From copywriting tips like her very professional “We-We" process, to bombing onstage, to running a full-on COURSE on infusing your marketing with humor, Lianna’s experience is so valuable. And hilarious.

This is an episode for speakers, wannabe speakers, copywriters & stand-ups alike.