<div>In this <em>very</em> special episode, L convinces brand strategist Benjamin Warsinske, CEO of BrandedWorld, Inc. to take the hot-seat as Shelly grills him about the difference between marketing and branding. Join us to discover how authors can use character archetypes to better brand themselves in a crowded marketplace.</div>

In this very special episode, L convinces brand strategist Benjamin Warsinske, CEO of BrandedWorld, Inc. to take the hot-seat as Shelly grills him about the difference between marketing and branding. Join us to discover how authors can use character archetypes to better brand themselves in a crowded marketplace.

In this&nbsp;<em>very</em>&nbsp;special episode, L convinces brand strategist Benjamin Warsinske, CEO of BrandedWorld, Inc. to take the hot-seat as Shelly grills him about the difference between marketing and branding. Join us to discover how authors can use character archetypes to better brand themselves in a crowded marketplace.

39: Episode 39: Branding is not Marketing--Branding Strategy from Benjamin of BrandedWorld, Inc.

Do most “advice” books and podcasts for writers make you cringe?

Yup, same.

Welcome to Writers XL, a podcast devoted to better, more joyous writing for all! Co-hosts Shelly X Leonn and LL Montez share steal-and-use strategies beneficial to writers of any skill level.

Episodes include epic-level guests, personal anecdotes, inappropriate puns, and random tangents. So grab a glass of your favorite beverage and press play. We promise to be like no writing podcast you've heard before.

Shelly X Leonn is the author of the previously featured and soon to be published The Broken Series. Find her on Wattpad (https://www.wattpad.com/user/shellyxleonn) , and on Instagram at @shellyxleonn (https://www.instagram.com/shellyxleonn/) .

LL Montez is the author of Watty award-winning ARC10. Find her on Wattpad and Twitter at @LLMontez.

Follow us on Wattpad and Twitter at @TheWritersXL

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Do most “advice” books and podcasts for writers make you cringe? Yup, same. Welcome to Writers XL, a podcast devoted to better, more joyous writing for all! Co-hosts Shelly X Leonn and LL Montez share steal-and-use strategies beneficial to writers of any skill level. Episodes include epic-level guests, personal anecdotes, inappropriate puns, and random tangents. So grab a glass of your favorite beverage and press play. We promise to be like no writing podcast you've heard before. Shelly X Leonn is the author of the previously featured and soon to be published The Broken Series. Find her on Wattpad (https://www.wattpad.com/user/shellyxleonn) , and on Instagram at @shellyxleonn (https://www.instagram.com/shellyxleonn/) . LL Montez is the author of Watty award-winning ARC10. Find her on Wattpad and Twitter at @LLMontez. Follow us on Wattpad and Twitter at @TheWritersXL

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39: Episode 39: Branding is not Marketing--Branding Strategy from Benjamin of BrandedWorld, Inc.

39: Episode 39: Branding is not Marketing--Branding Strategy from Benjamin of BrandedWorld, Inc.