Julia has been chatting to multiple different founders about the basics of fundraising, and Andreas has been hearing more about how the US is influencing Sweden in fundraising.

They end up speaking about when to start planning for your fundraise, how to design a fundraising process, and how to work the magic of psychology to close investors; it’s all about social proof, FOMO, and momentum…

Alumni company of the week: Tilly

Hosted by Julia Delin & Andreas Johansson

Edited by Victor Ganguly

Responsible publisher: Lars Strannegård