In this episode of the Behind the Food Podcast, host Daniel interviews Gail Kurpgeweit, a seasoned entrepreneur in the food industry. Gail shares her journey from starting a cupcake business to developing a successful CPG brand through her innovative menu-to-market program. The conversation delves into the challenges of food manufacturing, the importance of compliance, and effective distribution strategies for emerging brands. Gail emphasizes the need for new CPG founders to focus on building an audience, understanding their market, and innovating their products to stand out in a competitive landscape. She also discusses her future plans for expanding her manufacturing capabilities and the importance of strategic growth in the food industry.

00:00 Introduction to Gale and CPG Journey

05:58 Menu-to-Market: Bridging Restaurants and Retail

11:47 Lessons Learned in Manufacturing and Compliance

26:06 Holistic CPG Solutions

32:04 Development Pipeline Dynamics

39:02 Strategies for Established Brands

47:21 Future Innovations and Expansion

Connect with Gail

Website

Instagram

LinkedIn

Connect with the Hosts

👤 Jimmy Feeman – Linktree

👤 Daniel Yarzagaray – LinkedIn