In this engaging episode, Tiago, welcomes Lawrence, a business psychology expert who also hosts the podcast 'Interpreting Wine'. Together, they dive into compelling topics such as podcast creation, storytelling in marketing, and the wine industry. Lawrence shares his unique experience, blending psychology and marketing to craft content that resonates. They discuss how storytelling can captivate an audience, strategies for monetization, and practical advice for growing a podcast in a niche market. This episode is packed with valuable insights for anyone passionate about podcasting.

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Links & Resources

Website : https://www.interpretingwine.com/

Podcast : https://interpretingwine.libsyn.com/

Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

Apple Podcast : https://podcasts.apple.com/au/podcast/interpreting-wine-podcast/id1289085070

Spotify : https://open.spotify.com/show/1W1ImyiJqU13FFZRKXZinA

Facebook : https://www.facebook.com/interpretingwine/

Instagram : https://www.instagram.com/interpretingwine/

YouTube : https://www.youtube.com/channel/UCLZWYzVP0kjLKkPL170rBiw

X : https://x.com/winepodcast

LinkedIn : https://www.linkedin.com/company/interpretingwine/

Timestamps

Psychology and Marketing (00:00:06)

Discussion on the combination of business psychology and marketing.

Podcast Mission (00:02:33)

Presentation of the mission of the 'Interpreting Wine' podcast and its narrative approach.

Transition to Podcasting (00:03:17)

Explanation of the guest's journey towards creating his podcast.

Audience Growth (00:04:50)

Details on the audience growth during the first few months.

Marketing Techniques (00:06:06)

Effective strategies for promoting the podcast in a specific niche.

Using Instagram (00:08:08)

Importance of Instagram for engagement and podcast promotion.

Pandemic Context (00:09:48)

Impact of the pandemic on the interest in the podcast within the wine industry.

Monetization Tools (00:11:08)

Discussion on tools like Podsqueeze and their impact on the workflow.

Content on Instagram (00:12:57)

Types of content shared on Instagram to engage the audience.

Issues in the Wine Industry (00:14:10)

Critique of ineffective communication methods in the wine industry.

Podcast Monetization (00:17:22)

The guest’s approach to monetizing his podcast without advertisements.

Collaboration Process (00:19:34)

Description of the three-step process for working with wine regions.