It seems like everything has changed in the last eighteen months. Live events and promotions, specifically, are an area that will likely never be the same. This summer, Toyota leaned into this shift with a brand new, all-inclusive event space hosted at Toyota USA headquarters in Plano, Texas, that previewed upcoming news for select members of the automotive media landscape. The result was a one-of-a-kind, multi-day brand presentation, one that very well could redefine the model moving forward.