Ammo Marketing has turned 9 years old, celebrating over 250 businesses they have worked with over the years. Director Cam Sinclair shares his story; the journey Ammo has taken and what is next for the team. 

Problem: 

A lot of small businesses are working with marketing and brand agencies and spending loads of money on logos and designs, then being left with their own devices to grow their business. 

Solution: 

Ammo is there to support an ongoing relationship with clients to help them grow their businesses.  

One big piece of advice: 

If you are waking up in the morning and not looking forward to the day ahead, you need to solve that.  

Bullets:   

(00:00) - Introduction  

(01:50) - The business Cam would start today 

(05:50) – Cam applied for the wrong job, but it ended up being the best decision 

(09:32) - “Not happy Jan!" 

(10:50) - In 2004, Cam suggested Google Ads to his boss 

(13:00) - 3 main vote drivers in Australia 

(16:25) - Running digital campaigns in Politics 

(19:40) - The power of social media 

(20:24) - The problem Cam was solving with Ammo 

(24:45) - The 4-hour workweek 

(25:00) - Reaching his first customers 

(28:00) - Why do we not have online voting  

(29:55) - Everyone wanted a growth hack 

(34:33) - A tech favourite of Cams – Bamboo 

(36:23) - The authentic content that can come from a third party 

(38:04) - Cam's one big piece of advice 

(39:25) - Show and tell 

(41:33) - Ammo’s latest chapter 

Show & tell