Listen in as host Jeff Mergy and Cassie Abel, Founder & CEO of Wild Rye, discuss what it really means to build a women-first outdoor performance brand from designing for how women's bodies actually move, to lobbying in DC on tariffs, to hitting the 10-year mark that only 2% of apparel brands ever reach.

Listen in as host Jeff Mergy and Cassie Abel, Founder & CEO of Wild Rye, discuss what it really means to build a women-first outdoor performance brand from designing for how women's bodies actually move, to lobbying in DC on tariffs, to hitting the 10-year mark that only 2% of apparel brands ever reach.

Listen in as host Jeff Mergy and Cassie Abel, Founder &amp; CEO of Wild Rye, discuss what it really means to build a women-first outdoor performance brand from designing for how women's bodies actually move, to lobbying in DC on tariffs, to hitting the 10-year mark that only 2% of apparel brands ever reach.

39: Interview with Cassie Abel of Wild Rye

The Bold Metrics podcast celebrates apparel brands and retailers who focus on innovation to thrive in good times and bad.

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39: Interview with Cassie Abel of Wild Rye

39: Interview with Cassie Abel of Wild Rye