My dear friend and fellow masterminder, Laura Lilly, has over 10 years of experience working with non profit organizations. After working for a traditional consulting firm for the past eight years serving mid-sized nonprofits (like YMCAs, independent schools, hospitals, and retirement communities), she started her own company, Spring, to offer consulting services to startup and small nonprofits. Listen as Laura shares her journey and advice for gaining fast momentum as a new business.

Mission: The best entrepreneurial ventures blend your WHY for you and your WHY for the world. With Spring, Laura has done just that.  She paired her desire to create an online business and have flexibility to stay home with her young family, with the desire to help smaller nonprofits get the resources and momentum they need to make the impact they envision.

Mindset: Inspired to make the year ahead one of joy, Laura became much more intentional with where she spent her time and energy. While at a yoga class, she heard the lyrics, “Be strong, be kind, be brave. Know that it’s alright to be afraid.” Adopting those lyrics as her mantra, she found the courage to do more big and scary things to create more meaningful success.

Marketing: Interviewing prospective clients has been the most eye-opening activity that Laura has done within the business. Gaining a true understanding of the pains, needs and even the exact words that her customers are using, is propelling Spring forward much faster.

Momentum: At the time of this interview, Spring was only 1 month old but already experiencing so much momentum. Laura shares the even in that short time, the biggest momentum to date has been the overwhelmingly positive feedback that she’s received from those within the nonprofit industry.

Masterminds: Laura and I have been masterminding together for several months. I love how she relates our mastermind to the feeling of having co-founders. We truly have all been in the trenches together for both the big decisions and the small details. She shares the courage and bravery that having a mastermind has provided.

Mastermind Challenge: So many entrepreneurs rack their brains trying to figure out what their clients want and need. As Laura has shown, you just need to ASK. Send out a survey using a platform like Survey Monkey or Google Forms. Even better, invite a few of them out for coffee or lunch. You’ll be surprised how forthcoming they are with information that not only helps YOU, but helps you better serve THEM. 

We’re all in this together! Share your photos with the hashtag #mastermindchallenge 

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