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[39] Managing Ads as a Service to Managing Ads as Software w/ Michael Erickson (AdBadger)
Today on the show, Michael Erickson. Mike runs Search Scientists, a productized service/agency that focuses on marketing services like pay-per-click (PPC), AdWords, and Amazon Ads management.
What is interesting about Michael is that in 2017 he made the transition from the service into a Service-as-a-Software. Michael is building AdBadger which is an ad management platform for the Amazon Ads system.
I completely relate to Michael’s recent experience, so we compare notes on managing our agencies, putting people in place, restructuring our processes and team, and of course transitioning into building a software product.
Stay tuned to listen how to work with developers, ins and outs of a remote team vs in-house, and how Michael met his developer at a dog park ????.
Enjoy!
Episode Notes
[2:29] How started Search Scientists after Michael being disappointed when being a High School biology teacher. Mindset shifts from being a self-employed, to freelancer, to having a team. Separating deep practitioners and managers roles.
“When will AdBadger go public? people ask me. I want to be sure that when you put in your Amazon paid traffic campaign it will spit out a better campaign.”
[13:46] Roles at Search Scientists. Client Success Specialist, a role introduced whose only job is to brainstorm new initiatives auditing clients’ campaigns.
“One thing I decided early on is not having Customer Service dedicated people.”
[21:33] Why Michael stripped away all of their SOPs.
“If you have professionals on your team, let them be professionals.”
[27:20] Going from productized service to building software.
[34:59] Funding the launch of AdBadger. The rationale behind partnering with people vs hiring. Finding developers in dog parks. Remote vs in-house team.
“Business is really fun with great partners.”
“It’s OK to optimize for experience too.”
Links
Michael Erickson on Twitter
Michael Erickson marketing agency, Search Scientists
Michael Erickson new SaaS, AdBadger
Mike’s Personal Blog
Michael Erickson on The Tropical MBA
Design Pickle
The Lean Startup book by Eric Ries
View all episodes
By Productize & ScaleToday on the show, Michael Erickson. Mike runs Search Scientists, a productized service/agency that focuses on marketing services like pay-per-click (PPC), AdWords, and Amazon Ads management.
What is interesting about Michael is that in 2017 he made the transition from the service into a Service-as-a-Software. Michael is building AdBadger which is an ad management platform for the Amazon Ads system.
I completely relate to Michael’s recent experience, so we compare notes on managing our agencies, putting people in place, restructuring our processes and team, and of course transitioning into building a software product.
Stay tuned to listen how to work with developers, ins and outs of a remote team vs in-house, and how Michael met his developer at a dog park ????.
Enjoy!
Episode Notes
[2:29] How started Search Scientists after Michael being disappointed when being a High School biology teacher. Mindset shifts from being a self-employed, to freelancer, to having a team. Separating deep practitioners and managers roles.
“When will AdBadger go public? people ask me. I want to be sure that when you put in your Amazon paid traffic campaign it will spit out a better campaign.”
[13:46] Roles at Search Scientists. Client Success Specialist, a role introduced whose only job is to brainstorm new initiatives auditing clients’ campaigns.
“One thing I decided early on is not having Customer Service dedicated people.”
[21:33] Why Michael stripped away all of their SOPs.
“If you have professionals on your team, let them be professionals.”
[27:20] Going from productized service to building software.
[34:59] Funding the launch of AdBadger. The rationale behind partnering with people vs hiring. Finding developers in dog parks. Remote vs in-house team.
“Business is really fun with great partners.”
“It’s OK to optimize for experience too.”
Links
Michael Erickson on Twitter
Michael Erickson marketing agency, Search Scientists
Michael Erickson new SaaS, AdBadger
Mike’s Personal Blog
Michael Erickson on The Tropical MBA
Design Pickle
The Lean Startup book by Eric Ries