Misty Reilly founder of RocknSocks started her business because her husband was always forgetting to pack his socks and would have to borrow hers when they attended music festivals. It got her thinking about the fact that you can get a whole new wardrobe from independent designers at these music festivals, but not some basic accessories. It all came together, when she decided to bring funky and fashionable eco-friendly socks to rock-n-roll music festivals. RocknSocks was born.