A single word has immense power. But who decides which word is used to describe, to summarise, to evaluate, to judge? Mike looks at this in several ways: through the much loved Parking Eye organisation; through a short story about cognitive enhancement; with the Your One Word activity; (Oxford semi-colon) and by describing a hypothetical scenario where single words don't really make sense. In this episode Pete reveals his 'one word' and Mike uses the profanity bleep-out sound effect. Twice.