The Hard Lessons Podcast

#39 Part 2 - I Disrupted An Entire Industry And Everyone F*cking Hated Me' | Matthew Morehouse


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In part two of our explosive conversation with Matthew Morehouse, we dive deep into the psychological warfare of business domination. Matt reveals how he turned industry hatred into market control, manipulated competitor dynamics, and built an empire through strategic chaos.

This episode exposes the dark underbelly of entrepreneurship - from sabotage attempts by competitors to psychological manipulation of market forces. Matt shares how living off-grid in an A-frame house helps him view his business like a video game, allowing him to make calculated moves without emotional attachment.

Key Revelations:

  • How he leveraged negative press to become a household name
  • The strategic use of subcontractors to control market share
  • Why he maintains distance from his operation
  • The real reason behind rejecting mainstream attention
  • How industry sabotage made him stronger
  • The psychology of market disruption

WARNING: Contains explicit language and raw business tactics that some listeners may find controversial.

Duration: 1:00:00 Guest: Matthew Morehouse Host: Charlie

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The Hard Lessons PodcastBy Charlie Kerrigan