A startup spent half its preseed on a Nordic sauna office and turned it into pure rage bait. We break down why attention without a real product or halfway decent website is a waste, and how to time fundraise announcements so they actually help you. Then we get into technical SDRs and GTM engineers, how to source and comp them, and why the future of selling devtools looks a lot more like sales engineers than classic AEs. Plus, a quick invite-only peek at the Code to Market Summit at Snowbird.