The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand.

Featured Guest:
Arun Kumar
Chief Data & Marketing Technology Officer, IPG

Show Notes:

Cannes Podcast: IPG’s Data Chief Arun Kumar Wishes a Hippocratic Oath Existed for Marketers

Article: Why Advertising Needs to Get Personalised

Video: How to Win Brand Loyalty Amidst a Torrent of Noise

Change is the Only Constant in Life - the Greek philosopher Heraclitus

Learn More about Real Identity

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