Content needs to convert. Plain and simple. Otherwise you're wasting time, resources, and money. 

There's magic in the sports industry - it connects and unites us, it holds the stage that can inspire real change, it pulls people into community and out of circumstances. 

But right now everything is centered around money and we're losing sight of the human connection element. The piece that actually moves your ideal fan down your funnel and generates more, sustainable growth. 

In this episode, we cover: 

• Why story 
• Using your platform 
• The sports organization inversion 
• Why the industry should care 
• Why content matters 
• Next steps 

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