Are you attempting to sell a technical product to a non-technical crowd? If so, we’d love to introduce you to Joel Passen, Head of Global Sales at Beamery.

His company sells HR and talent acquisition products, or what they call a “recruiting CRM and marketing software.” But not all their buyers have an extensive technical background.

So, Joel’s uncovered firsthand how to sell a highly technical product to a variety of buyers, many of whom are non-technical.

On this episode, he gives us 3 ways we can sell our products to non-technical buyers.