Author, speaker, and consultant who writes on leadership and management.  He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning.  He's known for popularizing the concepts of "the golden circle" and to "Start With Why".

"If you actually want to build relationships, you build them without wanting anything" - Simon Sinek .

1. Break the rules :

He earned a BA degree in cultural anthropology from Brandeis University.

2. Train your mind: 

He attended City University in London with the intention of becoming a barrister, but left law school to go into advertising.

3. Be patient: 

He moved to New York and joined Euro/RSCG, an ad agency, where he worked on the MCI account.

4. Take accountability: 

In 2002, he started his own company, Sinek Partners.

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