When it comes to successful sports start ups, we’ve probably all got our favourite example or story.  But for each one of these successes, there are many more examples of companies not thriving or even surviving.

So what is it about a start up that signals this potential reward is high enough to warrant the significant risk? Is it the idea, the founding team, the stage of the company or all of the above?

On this Part 2 of our series into sports entrepreneurship, we take a look at the specific challenges and opportunities that sport provides for investors. Host Sam Robertson sits down with Techstars Managing Director Todd Deacon and Christie Jenkins from Blackbird & Athletic Ventures

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