In this podcast episode, Vicky interviews Kaiya Williams, a marketing and PR expert known for her experience in branding, partnerships, and reputation management. Kaiya shares her journey from revamping her family's business marketing to representing professional athletes, explaining how her work expands across industries, from athletes to founders and creators. The conversation delves into the essentials of successful partnerships, emphasizing the importance of synergy, authenticity, and long-term relationship building. Kaiya also offers practical advice for small business owners and female founders on managing partnerships, leveraging platforms like LinkedIn, and dealing with imposter syndrome. The episode concludes with tips on getting comfortable with rejection and developing a robust PR strategy.

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