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Brand Strategist, Community Builder, and Leadership Trainer

Chicago, IL

Listen to this interview to learn:

* How blog writing on the Internet is like "Little House on the Prairie".

* Why "location, location, location" matters on the Internet, but it's not where you live or work.

* Valuable tools to use to boost your blog and Twitter visibility on the Internet.

* The importance of speaking the language that your target market is using.

* The secret of using "co-opetition" to exchange insights with peer experts.

* How focusing on a niche helps raise your reputation faster.

[thrive_accordion_group title="Interview Insights"][thrive_accordion title="Click to Read the Show Notes" no="1/1" default="no"]

Liz Strauss Show Notes

1:04 “SOBcon is a closed, as in very small, workshop event in which people who do business online and offline meet together to discuss strategies for being successful in doing their business.”

1:50 “I have 35 years in instructional design and educational publishing, and over the course of that time I eventually grew to a place where there were like 3 jobs left, and I didn’t want any of them, and believe me, they didn’t want me either.”

2:14 How Strauss began her career in publishing and how she built her network “outside the publishing box.”

3:40 “The learning curve goes way up when you start doing things online.”

4:21 [On going digital in 2005] - “I did it a time when there were only 12M blogs, and now there are more than 100M blogs.”

5:10 “A few years ago when there were only 12M blogs people came online pretty much one at a time, and they came online – I think of it as Little House on the Prairie – because they wanted to be there and they wanted to see what it was like.”

6:03 The Executive washroom of the world.

6:13 [On the advent of Twitter] - “I think of that as when the trains came, and the city people started moving online. And we weren’t living in long cabins anymore, and people started building general stores and main streets and downtowns and there are more things to do and more things to keep us busy.”

7:12 “As opposed to being a person who comes in and learns the tools and uses them, corporation comes with its own culture, so it picks up the tools and tries to bring them back and use them in the way that they’ve always used them before.”

8:57 “What often happens is that people will come to me and say, ‘I need a blog because I have a business.’ And I’ll say, ‘Why?’ And they’ll say,