The next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how developing a brand identity based on the Caregiver works to develop a brand voice and tone, attract ideal clients, and create small business marketing strategies that pack a major punch.

Join me as I share how to use brand archetypes in copywriting to differentiate from competitors with your brand messaging strategy and more! Let's dive into the Caregiver's brand psychology.

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Resources mentioned:

The Explorer Brand Archetype

• Watch the YouTube video here!
• or listen to episode 33 of the podcast

The Creator Brand Archetype

• Watch the YouTube video here!
• or listen to episode 36 of the podcast

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Important info:

Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!

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