Americans age 50 and over are shattering stereotypes: they have higher rates of entrepreneurship, support over 61 percent of all U.S. jobs and are a significant influence on technology and innovation. Their combined economic activity rivals the world’s wealthiest nations. Joe Coughlin discusses this economic powerhouse, collectively known as the Longevity Economy. Coughlin serves as the director of MIT’s AgeLab, an AARP board member and author of “The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market.”

• AARP: The Longevity Economy
• aarpinnovationlabs.org