The IBISWorld Podcast

39 - The "madness" part of March Madness


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Brackets, betting, and b-ball, baby: it's finally March, which means that the madness surrounding the NCAA Division I Men's Basketball Tournament is about to commence! On top of generating massive revenue for all parties directly involved, the annual event has spawned a highly lucrative culture of fan competition, which is what host Sean Egan and IBISWorld analyst Anthony Gambardella investigate on this week's episode. Strap in as we dive into fantasy leagues, gambling, and why picking a perfect bracket might be literally impossible!

For a more in-depth discussion on the expansion of legal sports betting, check out Episode 22 of the podcast, in which we discuss how big this market could potentially become. Otherwise, tell us your bracket strats and let us know what topics you'd like us to cover by emailing us at [email protected]!

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The IBISWorld PodcastBy IBISWorld