Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client's product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.

In this episode we cover:

• The importance of a marketing budget to drive product sales

• Ways to hone in on your target market

• How your market receives information in varying ways & how to use it to your advantage

• How to determine the marketing approach to have the best return on investment

• Identification of ways to generate business - simple & complex

• Availability of free tools like Google Analytics and it's application

• The danger of selecting one advertising channel

• How to track marketing campaign effectiveness

• The three areas of marketing Simon recommends businesses cover

• Buyer cycles and why you need to know yours

• The most commonly overlooked marketing opportunity in business

• A useful approach to identify why people have bought from your competitors

• The importance of contingency methods in customer touch points

• An example of on-boarding processes that drive increased lead conversions

• The key area that the majority of businesses overlook that can drive significant future business; and

• The most powerful question you can ask your customers.

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