From Leads to Leases - Senior Living Marketing and Sales

#39 - Top 5 Marketing Strategies Senior Living Communities Must Adopt to Stay Competitive in 2025

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Summary

In this episode of From Leads to Leases, Jerry Vinci discusses essential marketing strategies for senior living communities to adopt in 2025. The conversation covers hyper-personalized digital advertising, video-first content on social media, localized SEO, advanced marketing automation, and the integration of AI in marketing and operations. Each strategy is explored in depth, emphasizing the importance of building relationships, enhancing engagement, and optimizing marketing efforts to drive occupancy and trust among prospective residents and their families.


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    • Takeaways

    • Hyper-personalized advertising tailors messages to specific audience needs.
    • Video content is crucial for engagement and trust-building.
    • Localized SEO is essential for attracting nearby prospects.
    • Automation can streamline communication and nurture leads effectively.
    • AI enhances marketing strategies through predictive analytics and real-time optimization.
    • Communities must adapt to the evolving digital landscape to remain competitive.
    • Building relationships is key to converting leads into residents.
    • Understanding the decision-making process of families is vital for effective marketing.
    • Content should be authentic and reflect the community's values and offerings.
    • A holistic marketing approach integrates various strategies for maximum impact.


      • Chapters

      00:00 Introduction

      00:41 Who is CCR Growth?

      01:27 The Purpose of This Podcast

      01:48 The Top 5 Marketing Strategies for Senior Living Providers in 2025

      03:53 Strategy 1 - Hyper-Personalized Digital Advertising

      04:34 How Hyper-Personalized Ads Might Sound

      07:13 Why Providers Need Hyper-Personalized Ads

      08:57 Four Key Components Needed to Use Hyper-Personalization in Ads

      12:52 When Is the Best Time to Use Hyper-Personalized Ads?

      15:05 What Communities Benefit Most from Hyper-Personalization

      16:29 Strategy 2 - Video-First Content on Social Media

      18:00 Statistics - The Power of Video on Social Media

      19:17 Why Should Communities Focus on a Video-First Social Media Strategy?

      21:32 How Senior Living Communities Should Use Video-First Content

      24:20 Which Communities Benefit Most from Video-First Content

      25:52 Strategy 3 - Localized SEO

      27:07 What is Local SEO?

      28:41 4 Key Reasons Senior Living Communities Need Local SEO

      30:56 Five Local Strategies to Maximize Your Local Audience

      39:07 Best Opportunities for Senior Living Communities to Utilize Local SEO

      41:51 Strategy 4 - Advanced Marketing Automation and Nurturing Campaigns

      44:03 Top Reasons Why Senior Living Communities Need Marketing Automation

      46:30 4 Ways Senior Living Communities Should Utilize Automation

      49:30 Best Opportunities to Use Marketing Automation

      51:18 The Benefits of Automation and Nurturing Campaigns

      52:25 Stragegy 5 - Leveraging AI in Marketing and Operations

      53:12 Top 5 Ways to Leverage AI in Senior Living

      57:55 How AI Enhances Every Other Marketing Strategy

      01:00:29 Final Thoughts About Senior Living Marketing in 2025

      01:02:29 Wrapping up Season 01 of From Leads to Leases

      ...more
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      From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci
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