Today we speak to Vince Schaeffer, Owner, CEO, and top dog at Four Dogs Sales & Marketing. We chat about his tenured career in Alberta’s liquor industry, which has spanned from brewpubs to working for agencies and now running his own agency, and how he’s using that agency to give Albertans a chance to try great craft beer from regions they might never visit on their own.

Vince’s career in Alberta liquor began at Brewsters, participating in the opening of the 11th avenue location in Calgary after having been a regular at their Regina location. Over the decade he spent with the Brewsters team Vince held a variety of roles from front of house all the way up to Regional Director, and even trained prior guest on the podcast Don McDonald as a GM.

After Brewsters Vince moved to Marc Anthony Brands where he would represent some of Canada’s most recognized brands like Mike’s Hard Lemonade and Corona. Following his time with Marc Anthony he would join Horizon where Vince would start many of the relationships that have led to the brands he now represents with his own agency, Four Dogs Sales & Marketing. Having been named for his four elderly dogs he used to take with him on all his sales calls Vince wanted his company to represent his incredible passion for dogs.

We also discuss Vince’s personal philosophy and dive deep into why he doesn’t believe in luck. “I think what you put out you get back."

Let’s Meet For A Beer!

Alberta Beer Festivals: website | twitter | instagram

Four Dogs Sales & Marketing: website | instagram