WTF Did I Just Read? Tech Sales & Marketing Edition

39. When Did 7AM Cold Calls Turn Into Webinar Invites?

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In this episode of WTFDIJR, Chris and Dani are uncovering:

The negative impact of unsolicited calls, especially at inappropriate times (like a 7AM call to a personal number), how they are intrusive and can lead to negative perceptions of the company. Chris and Dani suggest in the episode that researching and understanding the potential client's preferred communication channels and time zones is essential for effective and respectful outreach.

Key Takeaways:

  1. Ethics in Tech Sales and Marketing: Sales approaches that feel like bribery or manipulation are not only ineffective but can also harm a company's reputation. Genuine, ethical engagement is crucial.
  • Building Relationships: This involves understanding the person, their needs, and their expertise, rather than using generic sales pitches or mass emails.
  • Approaching for Advisory Roles: When inviting someone for an advisory role, the approach should be personalized and well-researched. It's more about knowing the individual and less about offering incentives or creating a sense of urgency.
  • Feedback Sessions and Think Tanks: For feedback sessions or think tanks, a diverse set of opinions is valuable. It's beneficial to have a mix of technical, financial, operational, and strategic perspectives.
  • Compensation for Advisory Roles: Compensation for advisory roles can be in the form of stipends or stock options. The key is transparency and setting clear expectations about the role and its requirements.
  • Importance of Personal Time: Taking time for personal well-being is essential. Burnout is a real issue, and it's important to find ways to decompress and relax.
  • The Power of Human Connection: Genuine human connection in professional engagements leads to more fruitful and rewarding relationships.
  • Listening and Adapting: Companies that listen to feedback and adapt their products or services accordingly are more likely to succeed. This includes paying attention to aspects like accessibility and user experience.

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    WTF Did I Just Read? Tech Sales & Marketing EditionBy wtfdidijustread