Today's interview is with Colleen DeBaise. Colleen and I discuss all the stages involved in launching a startup in today's world. Colleen DeBaise is a business journalist and author who has devoted the bulk of her career to covering entrepreneurship and small business issues. Currently a contributing editor at Inc., she has served as the small business editor of The Wall Street Journal and as an editor at Entrepreneur, BusinessWeek, and SmartMoney. She is also an entrepreneur herself. She has been has been interviewed on MSNBC, Fox Business News, CNBC, CBS, and NPR, is founder of the Hampton Bee, and is podcast host of The Story Exchange. Some of what we discuss are the following:

• What things to consider when starting a business
• The basics of the Lean Startup method
• Why you should think like your customer
• What to consider when forming a team

Resources Mentioned In The Podcast

• Colleen DeBaise's column on Inc.: https://www.inc.com/author/colleen-debaise
• Podcast: https://thestoryexchange.org/podcast/
• Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire (Inc. Magazine): https://www.amazon.com/Start-Successful-Business-Startup-Magazine-ebook/dp/B0728DSV1Q/

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