In this third episode on starting your own SEO agency, we discuss how to choose your own niche.

To start, you're going to need to choose a niche—some target or direction that differentiates you from your competitors. This is important for a few reasons, most of which stem from the fact that there are tons of the best SEO agencies out there—at least 30,000 as listed by Clutch and tens or even hundreds of thousands of unlisted or mom-and-pop operations. Why would a company choose you over these other services? You have to put in some legwork before clients will consider hiring an SEO agency like yours; first you need to know what they want and how it relates to their business goals (a process called keyword research).

Choosing a niche can help you in two major ways. First, it immediately eliminates some of your competition. If 33% of SEO agencies focus on small businesses, 33% focus on mid-sized companies, and 33% focus on large companies, choosing one battleground here would instantly remove 66% of your competition.

Like a lawyer who specializes in contracts, SEO specialists are the best fit for their clients.

Obviously, things aren't this simple and many agencies target a broad range of customers. But that's where the second benefit comes into play: many businesses want to work with a specialist rather than a generalist. If you specialize in SEO for law firms, almost any law firm would prefer you to an expert who doesn't have an area of specialty. Your in-depth industry knowledge instantly makes your services more valuable because it will save them time and money so they can focus on what they do best: practicing law!

You'll find it much easier to reach rank one for highly specialized, niche keyword phrases because of these advantages. These advantages operate at a high level and they are the context of your ground-level marketing tactics.

Mentioned in this episode:

https://seo.co/law/

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