In Episode 396 of ControlTalk Now The Smart Buildings V. Cast we explore proven marketing concepts that can help the Smart Building Controls Community gain a strategic advantage. Our guest this week is Ken Christensen. Ken is the marketing professional's go-to resource. Ken is a disciple of Ted Turner and for over thirty years has helped clients like the Ritz-Carlton and Wells Real Estate Funds maximize opportunities through better marketing. This episode is a must for those who are looking to break away from their competitors.