You might think that what you need for a successful online course is good content.

And even though that is important, just like anything else the people buy or consume, it’s almost never just about the quality.

As a matter of fact, great quality with bad marketing and bad packaging almost never wins.

So, I’m not saying crap quality can be fixed by marketing and packaging, although I’m sure you’ll agree there’s lot of that out there, but just that quality isn’t enough.

What do I mean by Assets?

First, let’s make sure we are on same page when I talk about assets.

When I say assets you need, I’m talking about what you’ll need to create, buy or setup in the process of publishing and creating a course.

For example, the course videos are one asset as are ads to promote the course.

Another example that most will agree with is course curriculum or a workbook.

What you might not think of as a course asset though is email sequences or...

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