Brian gives his thoughts on a direct mail piece he got from 3ABN.

https://www.youtube.com/watch?v=Y15SYa1_Mso

Transcription

3ABN mail review.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I like to talk a lot about direct mail. Because it's one of those things that most people don't pay attention to, but you can make a whole lot of money with and be able to reach your audience.

It's just one of those things that that's kind of been forgotten but still exists and cost less and has more results now than ever before, at least in my experience. And when I get direct mail that's different.

If I can see that there's some type of reaction if there's marketing involved in it whatsoever,, I like to bring it to the show.

So this is an example of a piece that I received that was complete without me asking for it. Okay, this is unsolicited mail that showed up in my mailbox, which is always the funniest.

And this says it's 3ABN and we'll dig into what this is, I had already opened it.

Normally, I'd want to open it here and show you my kind of like an unboxing video, this is an anon below being video, were to kind of get my reaction. It was marked to the resident, but it was my address, and I am the resident of this address.

So I'm going to take it and I had no other name on it.

I'm not sure what they're basing this off of or that this goes out randomly to people or if it's based on demographics, I can't really tell three ABN what's that says Three Angels Broadcasting from West Frankfort, Illinois.

So Christian Broadcasting organization, I'm to assume I'm making no opinions on the religious content here. So I've done these before where I've done religious direct mail, and I get a whole lot of comments down below, with people, either for or against.

I'm not making any opinions or judgment calls on this.

This is a piece of mail that was unsolicited, I'm just going to comment on whether it achieves what it wants to achieve.

First, let's look at the envelope itself. Now, this is something you can learn even if you're in business, or if you have a church or whatever. This is something you can learn something from this, because of how it's set up with the fact that it says a resident.

Most people, I'm telling you, most people without their names on it, they're going to take this and toss it in the garbage. These people probably already know that.

But it's important for you to know that if you're going to send out something broad, just by saying resident on it. It's not gonna it's not going to hit that well, in most cases. says it doesn't have a live stamp just says nonprofit org us postage paid. It's got pictures on it. It's so you know, it's advertising right off the bat, that goes against it.

In general, if people know what's advertising, they're going to toss it especially if they weren't expecting it. Is that so it's got the pictures it says 10 commandments something about salvation so that about Hellfire free gift for you?

Well, that can be helpful.

If people want to see what the free gift is and it's got some weight to it. As opposed to a lot of direct mail doesn't have weight when has weight and has some thickness you can feel there's something in there.

A lot of people are going to open it just out of curiosity. So it's got that going for it.

So I opened it up what is inside?