It’s that time of year again: time to build your content calendar to support your 2025 sales and marketing efforts.

Distribution-industry expert and 3 Aspens Media President Lindsay Young shares her content strategy and planning best practices on this webinar.

She discusses:

• Why you must start with a content strategy if you want to compete in 2025

• Why an effective content plan must align with your business goals and sales priorities

• How to collect customer feedback to build content your customers will actually want to read

• Critical elements of a content plan

• Tools for building an editorial calendar

• Tips for execution on your 2025 plan

• What stalls most plans (and how to get them going again)

Listen now to set a foundation for your 2025 content roadmap.

Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She leads a team of 9 writers, client success managers, designers, marketing specialists and strategists to produce content that helps companies translate their benefits to key decision-makers. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives.

Visit Us: 3aspensmedia.com

Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/

Follow 3 Aspens Media on LinkedIn: https://www.linkedin.com/company/3-aspens-media/