What do you think of our 3D Printing company brand? This is a question that has been posed to Tom and Tracy several times recently by established companies in the market. In this WTFFF?! episode Tom and Tracy discuss the branding conundrum faced by many companies in the current 3D printing market. Companies established in the early 3D Print hacker open source community created brands that resonated with that market, but how well do those names play today? As the market grows with non-hacker beginners, students, and mass retail consumers, how do brand names need to change to speak to that audience? Does the brand promise they represent fit the current and future growth markets they seek?

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