Today we analyze IWC, the watch brand. Not a specific watch but the brand as a whole.

Sources:

• Ken Research – Global Luxury Watch Market 2019–2030kenresearch
• Persistence Market Research – Luxury Watches Market Size & Competitive Analysis, 2032persistencemarketresearch
• Technavio – Luxury Watch Market Size 2025-2029technavio
• UNITesi – Pre-Owned Luxury Watches Market (PDF)unitesi.unive
• The Swatchers – Market Overview: Porter's 5 Forcestheswatchers.blogspot
• Matrix BCG – Emperor Watch & Jewellery Porter's Five Forces Analysismatrixbcg
• LinkedIn – Changing Competitive Landscape of Wristwatches (Parag Deshpande)linkedin
• Watch Collecting Lifestyle – Top 10 Largest Watch Brands in 2025: Rolex Dominateswatchcollectinglifestyle
• Monochrome Watches – The 10 Largest Watch Brands in 2025monochrome-watches
• Hodinkee – Rolex and Cartier In Another League (Morgan Stanley / LuxeConsult)hodinkee
• Instagram – Rolex 2025 Luxury Watch Dominanceinstagram
• Hodinkee – Industry Under Pressure: Buyers and Executives Favor Brick-and-Mortar (Deloitte Study)hodinkee
• New York Times – Are Luxury Smartwatches a Thing of the Past?nytimes
• Business of Fashion – Smartwatches No Longer a Threat to Pricey Swiss Timepieces (Morgan Stanley)businessoffashion
• Frontify – IWC Schaffhausen: Being Unique and Staying Relevant Among Luxury Watch Brandsfrontify