Joe Millward, Digital Strategist & Augmented Reality Architect at 3M is one of Australia’s most experienced corporate digital marketers. One of his predictions is that if you don’t understand digital 5 years from today, you won’t have a role in marketing. Successful marketers, no matter what their size of the organisations they work for, should embrace the agility and flexibility of start-ups to better connect with their consumers.

To be effective now and into the future – particularly in an enterprise environment – marketers should not view digital marketing as a separate concept; it’s all about being effective marketers and salespeople.

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