https://www.youtube.com/watch?v=167VsZRaotc
Final thoughts in a 3 video series from Brian about Robert Kiyosaki's classic, Rich Dad's CASHFLOW Quadrant.
Transcription
The 3rd Lesson from CASHFLOW Quadrant.
Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.
It's an old copy of mine of, Rich Dad's CASHFLOW Quadrant, by Robert Kiyosaki classic, absolute classic. I have two other videos that I discussed the first two lessons that I learned from this book directly.
This third lesson has to do with the reason why this book caught me. This book slammed me against the head and dragged me to the ground.
And that third lesson that I got from this book, is the reason why it was popular in the first place. It's the reason why, when I was working at Barnes & Noble bookstore, they had a separate section all set up with Robert Kiyosaki stuff.
It wasn't because of all of the claim that he had built up until that point, because he was relatively new, in general to most people. This is the year 2000. And this book was popular got so much more popular, even though it was his second major book. His first major book was Rich Dad, Poor Dad, his second major one was Cash Flow Quadrant.
Even though it came second in line, it was extremely popular and got a lot of play out. There was a New York Times Best Seller was a best seller across the board.
The reason why is one major reason there were a whole lot of things that led to Robert Kiyosaki growth, oops, excuse me, a whole lot of things grew.
That allowed him he, he got in early to the network marketing scene, and was able to use networks that were already in place, and was able to get his books out there and get promoted as a speaker and so forth.
A lot of that built his early fame, big time, but the fact that his that his book was able to get to this one particular person, and the fact that she was able to read it and then promote it made all the difference in the world. And who is that person? That person is Oprah Winfrey.
Oprah Winfrey had Robert Kiyosaki on her program in early 2000. And that is what propelled him to superstardom at the time. What gave Oprah so much control over the American psyche?
Well, she had that Oprah Book Club, she had the ability to promote people she had them on her afternoon show is the afternoon show, it's a is a syndicated show, it was on across the world at that time, is very popular with a very particular sector of the market of you know, housewives and people that were home at the time. And she just had a real huge amount of influence.
Very similar today, you don't see a singular person that has quite so much influence, you see a couple larger ones, Joe Rogan, if you can get on the Joe Rogan podcast, that's a huge thing right now, when, when I'm filming this in 2021, there's a handful of people like that, that if you're able to break through, that could be enormous for you, and everybody else that really get it has been brought down into even smaller sectors than what Oprah had. Very small, niche sectors that each unto themselves are huge, very powerful places.
But that influencer term that is discussed in the movie fake famous, which you really ought to see, it's on Netflix, Fake Famous, I have a review on my on my page, so go check that out.
But that movie talks about the power of influencers. And it I think it does. It doesn't go in deep enough into the history of influencers, and Oprah was a super influencer.
I mean, she still is to an extent,