Are you tired of lackluster loyalty programs that fail to boost customer spending? In this episode of the Local Marketing Lab, Matt Smolin, co-founder and CEO of Hang, reveals how next-gen loyalty programs are revolutionizing customer engagement. With a background in finance and a passion for problem-solving, Matt shares groundbreaking insights on creating loyalty experiences that drive real results, including the potential for 3X higher customer spend.

Here are some topics discussed in the episode around next-gen loyalty programs:

• The limitations of traditional, points-based loyalty programs
• How to create engaging, gamified loyalty experiences
• The importance of personalization
• Strategies for connecting loyalty across multiple channels
• Using machine learning to optimize rewards and offers

Resources

• Connect with Matt Smolin on LinkedIn.
• Learn more about Hang, a brand loyalty and membership platform.

Other shout-outs

• Boba Guys, Roam Burgers, and Ulta Beauty for their successful loyalty programs.