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#4 4 Major Trends Shaping the Future of Marketing
The podcast will cover 4 marketing trends that businesses need to consider to succeed in today's competitive market.
The first trend is the importance of speed and efficiency. Consumers expect their orders to be fulfilled quickly, and businesses need to adapt to meet this demand.
The second trend is the shift from inbound marketing to push marketing. While inbound marketing has been the preferred method for businesses to reach their customers for a long time, push marketing has become more acceptable and effective due to changing consumer behavior and new technologies.
The third trend is the rise of zero-party data. Customers are now willingly providing their personal information to businesses in return for some beneficial resources, allowing businesses to obtain valuable insights about their customers and improve their products and services. This exchange of data should always be transparent and based on the customer's informed consent. Understanding these three trends is crucial for businesses to succeed in today's market.
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By Jaganath RajendranThe podcast will cover 4 marketing trends that businesses need to consider to succeed in today's competitive market.
The first trend is the importance of speed and efficiency. Consumers expect their orders to be fulfilled quickly, and businesses need to adapt to meet this demand.
The second trend is the shift from inbound marketing to push marketing. While inbound marketing has been the preferred method for businesses to reach their customers for a long time, push marketing has become more acceptable and effective due to changing consumer behavior and new technologies.
The third trend is the rise of zero-party data. Customers are now willingly providing their personal information to businesses in return for some beneficial resources, allowing businesses to obtain valuable insights about their customers and improve their products and services. This exchange of data should always be transparent and based on the customer's informed consent. Understanding these three trends is crucial for businesses to succeed in today's market.