<p>Darren discusses 4 ways you can get and keep attention in your application. The primal “croc brain” that receives a pitch is intrigued by pleasant novelty, intrigue, movement, and suspense. Listen on for some very specific ways you can incorporate these elements into your MBA essays and resume.</p>

Darren discusses 4 ways you can get and keep attention in your application. The primal “croc brain” that receives a pitch is intrigued by pleasant novelty, intrigue, movement, and suspense. Listen on for some very specific ways you can incorporate these elements into your MBA essays and resume.

#4 4 Ways to Get & Keep the Adcom's Attention

Get an inside look at how top business schools assess MBA applicants. Interviews with MBA Admissions Directors and students from the world's top-ranked MBA programs. Discover what makes each b-school unique. Strategies and tips on how to craft a successful MBA application. Straight talk on how to get accepted to MBA programs like Harvard, Wharton, Insead, LBS and many, many more.

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#4 4 Ways to Get & Keep the Adcom's Attention

#4 4 Ways to Get & Keep the Adcom's Attention