In this episode of 1123 Presents, CEO Shana Boyd joins us to discuss AI in the advertising industry. We start by introducing the approach we take with AI—not focusing on tools and how-tos, but rather sharing our real-world experiences and the impact AI has had on our business. We recall the early skepticism around AI and how, despite initial doubts, these tools have integrated deeply into our operations, enhancing both our creativity and efficiency.

We emphasize the importance of transparency with clients and internal protocols to ensure responsible AI use. The discussion highlights how AI assists in various tasks, from content creation to media planning, and how it complements human expertise rather than substituting it. We conclude by encouraging a balanced view of AI—embracing its benefits while maintaining a human touch in the creative process.