Before you decide to discount your services, or if you have already done so, there are 4 key alternatives you can do to either a) return to normal case-value pricing, b) continue pricing your services normally or

Discounting of services usually comes about when marketing efforts, closing techniques, etc. result in little to no revenue for the practice and out of necessity, the doc will drop the prices to attract more customers. But this can ruin a practice as they can be forever known as the "cheap doc".

Watch the video to learn these 4 alternatives that can keep you from employing deep discounts to solve your practice issues.