“If nobody's willing to take ownership of their piece in it, everybody will get on the defensive as to why it should have worked. And it's always the other person's fault.” - Chris Boehlke, Vice President of Business Development at Bear Fox Marketing

When the blame game is baked into an organization's culture, revenue alignment is simply impossible. Assigning blame when key targets aren’t met is toxic, yet that’s often the default for companies.

Creating a culture of trust is both imperative and difficult. And rapid growth can quickly erode alignment across teams.

Full-service agency Bear Fox Marketing is a case study in successfully navigating rapid growth and revenue alignment through extreme ownership.

Chris Boehlke, Vice President of Business Development at Bear Fox Marketing and Isaac Ware, Former Director of Paid Media, discuss how to establish a culture of trust and transparency.