March 26, 2020

4 Benefits of Outsourcing Your Content Creation

2 minutes

Content creation is a vital part of content marketing. And, it’s almost impossible to do it all yourself. That’s why savvy marketers build a team of freelancers and outsourced employees to help write and produce blogs, articles, presentations, social media, reports and more.

Here are 4 Benefits of Outsourcing Content Creation

Hiring a freelance marketing or content writer will free up your time to work on your business. Instead of worrying about pumping out blogs, video and social media posts, you can focus on the bigger picture. It will give you back precious time to create strategy, launch new products, or even take that vacation you’ve been dreaming of for the last six months.

Once they understand your brand and voice, they can create consistency in your content and messaging. You’ll be posting quality content more frequently, and if you don’t feel like writing a blog today or get too busy, you’ll probably shove it off until tomorrow or next week, which always doesn’t work. Freelancers and marketing companies have to meet your deadlines, or they won’t stay in business. Providing fresh, on-brand content is their job.

Hiring a freelancer is more flexible and cheaper than bringing someone on-staff. Hiring a new employee, even if it’s someone part-time can get expensive, between salary and benefits, and it’s a problem you won’t have with freelancers. Plus, using freelancers gives you the option to switch things up if you need a different area of expertise or a fresh viewpoint.

Because you can pull from a large pool of professionals, you can experiment with other forms of content like videos, infographics and podcasts — all things that freelancers or marketing companies can facilitate for you.

I’m Robin Samora with the Fast Marketing Minute. I’ve been in business for 20 years and I know I can’t do it all myself. It’s impossible. Don’t try to do it all. Need ideas on making your marketing easier? Reach out by email at [email protected] Talk tomorrow!

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