Bagaimana cara mengubah citra lama yang telah terikat kepada sebuah brand? Account Manager kami, Ratu Zahra, berbincang dengan Albert Dinata, Direktur Pemasaran dari PT Sasa Inti tentang bagaimana Sasa memanfaatkan kedekatannya dengan konsumen mereka serta mengubah persepsi mereka (dan strategi menarik lainnya). Baca lebih lanjut tentang Indonesia Brand Footprint 

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How do you shift an attribute that has been patched into your brand for a long time? Our Account Manager, Ratu Zahra, talked with Albert Dinata, Marketing Director from PT Sasa Inti about how Sasa harnesses its closeness to their consumers and beyond by shifting their brand's perception (and other interesting strategies). Read more about Indonesia Brand Footprint

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