Skift Meetings Podcast

#4 Claus Raasted: Creating Extraordinary Experiences

Listen Later

Claus Raasted is the Director of The College of Extraordinary Experiences and Coach at McKinsey & Company

In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, discuss among other things:

  • Curating attendees to create unique experiences
  • Using in-person event experiences to generate auxiliary revenues
  • How breaking social rules is the key to creating productive ideation sessions
  • The cost of disruption and how you cannot please everyone
  • The rise and fall of Dziobak Larp Studios and the dangers of over-delivering
  • How productivity is more approachable than innovation
  • How reframing challenges can turn them into opportunities
  • How focusing on delight rather than eliminating mistakes can create amazing opportunities

    • Read the latest news, attend events, and compare products about the meetings and events industry at EventMB. 

    ...more
    View all episodesView all episodes
    Download on the App Store
    Skift Meetings PodcastBy Skift Meetings
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    12 ratings