You’ve likely heard that natural deodorant doesn’t work or that beef tallow can clog pores. But the truth is far from these common beauty myths. Primally Pure charcoal deodorant, for example, is made with activated charcoal and naturally mined baking soda and neutralizes odor effectively, while a tallow face moisturizer’s biocompatible fatty acids support the skin barrier rather than clogging it. Here are four clean beauty beliefs worth revisiting.

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